We are looking to expand our networks in the digital marketing era. Our company is in Toronto and we are currently looking to hire a full-time experienced SEO/SEM expert to do On-Page/Off-Page SEO strategy planning, implementation, and optimization at a world-class level. The candidate's knowledge and experience should match over 75% of the following tasks:

Job Duties & Responsibilities:

To be perfect for this position, you will need to:

• Plan, manage and execute the SEM/SEO strategies
• Discover and evaluate competitors’ SEO strengths and strategies
• Perform keyword and topical relevancies study and weekly report
• Identify and report on-site optimization and improvements including structure, performance, internal linking, meta information, images, canonical Tags, and content
• Create and audit backlinks to acquire high-quality backlinks and disavow toxic links
• Prepare and execute content marketing strategy and editorial calendar
• Collaborate with the other teams, including development, graphic design, multimedia, content
• Configure, analyze and optimize paid advertising campaigns KPIs to optimize Ranking, Traffic, CTR, Conversion, Visibility, Competition ranking, CPA, etc).
• Configure Google Analytics Goals, funnels, and other analysis parameters
• Prepare the initial structure for SEO-friendly website/landing pages before the development
• Monitor and fix errors in Google Search Console
• Setup and configure Google Tag Manager and Facebook Pixel
• Review and revise content before publishing (blog and social)
• Identify and provide solutions to improve schema markups
• Optimize local SEO

Skills, and Experience: 

• Minimum 2 years of proven experience is required
• Google Tag Manager, FB Pixel, HotJar, HubSpot, and other tracking tools
• Schema Markup and Google Rich Snippets
• Advanced Google Analytics features
• Latest search engines algorithms
• AMP Page Search Engine Optimization
• Google Ads and Facebook Ads
• SEO tools and services including SEMRush, MOZ, Ahref, KWPlanner, HubSpot, Optmyzr, etc.
• Technical SEO
• Intermediate English Reading and Writing
• International experience is an asset.
• Intermediate English Skill is needed

Any of the following would be an asset:
CSS, HTML, PHP, JavaScripts, UX Design, Content Strategy, Social Media Marketing, Related Certificates, AI Optimized SEO, Influencer Marketing, Digital Marketing Planning, Google BERT Optimization.

The benefits are negotiable.