We are looking to expand our networks in the digital marketing era. Our company is in Toronto and we are currently looking to hire a full-time experienced SEO/SEM expert to do On-Page/Off-Page SEO strategy planning, implementation, and optimization at a world-class level. The candidate's knowledge and experience should match over 75% of the following tasks:
Job Duties & Responsibilities:
To be perfect for this position, you will need to:
- Plan, manage and execute the SEM/SEO strategies
- Discover and evaluate competitors’ SEO strengths and strategies
- Perform keyword and topical relevancies study and weekly report
- Identify and report on-site optimization and improvements including structure, performance, internal linking, meta information, images, canonical Tags, and content
- Create and audit backlinks to acquire high-quality backlinks and disavow toxic links
- Prepare and execute content marketing strategy and editorial calendar
- Collaborate with the other teams, including development, graphic design, multimedia, content
- Configure, analyze and optimize paid advertising campaigns KPIs to optimize Ranking, Traffic, CTR, Conversion, Visibility, Competition ranking, CPA, etc).
- Configure Google Analytics Goals, funnels, and other analysis parameters
- Prepare the initial structure for SEO-friendly website/landing pages before the development
- Monitor and fix errors in Google Search Console
- Setup and configure Google Tag Manager and Facebook Pixel
- Review and revise content before publishing (blog and social)
- Identify and provide solutions to improve schema markups
- Optimize local SEO
Skills, and Experience:
- Minimum 2 years of proven experience is required
- Google Tag Manager, FB Pixel, HotJar, HubSpot, and other tracking tools
- Schema Markup and Google Rich Snippets
- Advanced Google Analytics features
- Latest search engines algorithms
- AMP Page Search Engine Optimization
- Google Ads and Facebook Ads
- SEO tools and services including SEMRush, MOZ, Ahref, KWPlanner, HubSpot, Optmyzr, etc.
- Technical SEO
- Intermediate English Reading and Writing
- International experience is an asset.
- Intermediate English Skill is needed
Any of the following would be an asset:
The benefits are negotiable.